"Feed" is a caricature of today's information driven society. The world depicted in "Feed" has some resemblence to today's world but IMHO, it is limited in extent to the semblence a political cartoon has to the real world. They both make the point by overblowing anamolies. I would conclude that the world depicted in "Feed" is "close" to real world and at the same time it is not.
It is hard to think of Google as The Big Brother. It is merely a commercial enterprise very sensitive to what people might find useful. Products like AdWords and AdSense parlay some sensible insights into what people may find useful into viable commercial products.
The most striking aspect of the society depicted in "Feed" is the dumbing down of masses caused by exposure to what media has to offer. "Feed" is a cautionary tale against falling in love with new media. Like all innovations from spinning jenny to atom bomb, innovations by themselves are neither good or bad, it is what people do with them makes them good or bad.
Screenshot InWorld
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